Horse racing has been a permanent part of the UK sports betting fabric for a long time, and throughout the year, there is always a swathe of deals and juicy odds for punters to unlock.
Although it feels like a saturated market, the online sphere is always welcoming newcomers, and they have a few tricks up their sleeve. In this in-depth guide, we will run the rule over five of the best new horse racing UK betting sites, trumpeting their merits and discussing their core features. This is worth a read!
Online horse racing data
As a gambling vertical, horse racing is one of the most prominent sports to wager on, but in terms of extrapolating general betting volume, research carried out by YouGov suggests otherwise.
Their findings detailed only 8% of those bettors who wager on horse racing spend more than £100 monthly on sports bets. This is despite other sports, such as cricket, tennis, and even rugby bettors revealing they usually spend over £200 a month wagering on sports, even though they trail horse racing in the popularity stakes.
Introducing the TOP New UK Horse Racing Betting Sites
It’s time to pull the curtain back on the finest new UK horse racing betting sites and underline their main strengths, so let’s see who made our list:
| Horse racing betting site | What are they renowned for? |
| Fitzdares | Placing bets over the phone |
| QuinnBet | Boosts for exotic bets |
| BetGoodwin | Great range of ongoing promotions |
| talkSPORTBet | Daily racing specials |
| AK Bets | Quality of odds and tracking |
New & Old Horse Betting Sites For UK – 2024 Offers List
SBK UK Features:SBK UKBet Builder, Streaming & In-Play, Live Scores, Live ResultsSBK Bonus: Bet £10 Get £30 in Free BetsBRITISHG30New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.
Smarkets UK Features:Smarkets UKBet ExchangeSmarkets: Zero Commission First 60 DaysCOMMFREEUse code COMMFREE to trade with 0% for 60 days. Min. £10 first deposit only using Debit Card or Instant Banking. 18+. BeGambleAware.org. Full T&Cs apply.
QuinnBet Features:QuinnBetBet £10 Get £35 Free BetSign up for a QuinnBet acount to get 50% Back of First Day Losses up to £35 Free Bet. Bonus code is optional for UK players.
SpreadEx Features:SpreadExSpread Betting, Fixed-Odds BettingSpreadex Bonus: Bet £10, Get £40Spreadex Bonus: Bet £10, Get £40SpreadEx offers new customers bonuses including £40 in free bets and up to £300 cashback, providing flexible rewards for both spread and fixed-odds bettors.
MrPlay Sports UK Features:MrPlay Sports UKFree Bet, Betting, Live Odds£15 in Free BetsAGPLAY18+, BeGambleAware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
BetVictor Features:BetVictorBet Builder, Live Odds, Live StreamingBet £10 Get £50HORSE RACING: 18+, New customers only. Opt in, bet £10+ on horse racing at odds of 1/1+. No cash out. Get 4x £10 Free Bets on horse racing. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry.. Card payments only. T&Cs Apply.
SPORTS: 18+, New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.
bet365 UK Features:bet365 UKFree Bet, Horse Betting, Live Odds, Tote Betting, Paypal£30 in Free Bets365GMBLR18+, BeGambleAware.org. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code can be used during registration but does not change the offer amount in any way.
Betfred UK Features:Betfred UKBet Builder, Live Odds, Streaming & In-PlayBet £10 get £50 in BonusesSUMMER50New customers only. Register with SUMMER50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. 18+, GambleAware.org.
10bet Features:10betLive Odds, Streaming & In-Play bets,100% free bet match bonus up to £50SPORT18+, BeGambleAware.org. New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded.
New Sites for Horse Racing Betting in the UK – Reviews
With the top new horse racing betting sites, it’s time to do a bit more digging and uncover the respective merits of each operator in question.
Fitzdares
More traditional in some ways than others, Fitzdares has been elevating the game since 2005, but it sometimes goes under the radar. A new app was launched catering to horse racing enthusiasts in 2018, but it is one of the most trusted sites in the business.
Aside from phoning and texting bets which seem to be relatively unique, Fitzdares caught our eye with its slickness of design. Yes, it seems to resemble QuinnBet in terms of site navigation and organisation, but we will get on to them in a moment.
The range of markets for select festivals is also comparable with the likes of QuinnBet, as you can locate lines, such as Race Winner, Top 4 Finish, and Top 3 Finish, and the odds appear to be above average which is great news.
The flagship promotion, for example at Fitzdares, is eye-catching. Well, when you bet £50 you get £25 in free bets return as well as 10 free spins, and this surpasses the likes of Paddy Power which offers just a £5 free bet as a reward when you wager £30. Fitzdares is a great frontrunner, and we think it continues to set the standards for its competitors to aspire to.
QuinnBet
Shaking things up since 2016, QuinnBet has Irish roots, but it has started to make waves in the UK. As mentioned, there feels to be more of a passing resemblance to Fiztdares in terms of layout and signposting of markets.
Well, the live streaming product is robust, and arguably it supersedes Fitzdares. We didn’t experience any buffering or lagging issues and toggling between chosen races such as the Galway Festival, for example, appears to be seamless.
Perhaps the one thing that makes QuinnBet stand out is the price boosts you get for more exotic betting types, such as tricasts. A 10% bonus up to £50 is in the current gamut of existing deals, and this wasn’t readily available at the other sites we reviewed.
Oh, and the main sign-up deal consists of a 50% back as a free bet up to £35 which is pretty decent, albeit it isn’t quite as generous as Fitzdares, hence why it was nudged into second spot. Nevertheless, QuinnBet is well worth a gander.
BetGoodwin
Exploding onto the scene in 2022, BetGoodwin’s main appeal is the wide range of ongoing promotions. The Up to £100 free bet when beaten by a nose has been around for a while, but the free bet deals have expanded since we last visited.
We noticed an Up to £100 free bet when you wager on a horse finishing second to a runner that is valued at 50/1 as their SP (Starting Price). Indeed, this offer reflects value for money, and it goes beyond the £10 free bet offered at QuinnBet when your chosen picks come home as the runner-up to the favourite.
The range of future markets is extraordinary, albeit BetGoodwin seems to pay out fewer places for ante-post lines such as the Epsom Derby, compared to the likes of AK Bets who made the shortlist.
BetGoodwin has a solid opening promo, albeit the 50% back as a free bet up to £25 is smaller than QuinnBet, but you will have the same amount of time to activate the free bets (7 days) after the qualifying bet is settled. If you are looking for a premium horse racing betting experience, BetGoodwin delivers.
talkSPORT Bet
Through a joint partnership with BetVictor in 2022, talkSPORT Bet made a grand entrance. A leading sports radio station, one thing it has over its rivals is that you can get audio commentary for racing. So, if you are on the move and can’t get in front of a screen, then you can have few qualms about that.
Perhaps one of the things that talkSPORT Bet should be celebrated for is the wealth of daily horse racing specials. We located over a dozen on one day, which included a smorgasbord of prices covering UK and Irish meets.
Yet one of the alluring facets of the site are the price boosts. Enhanced odds may seem like nothing new, but talkSPORT Bet goes further with its bet boosts. For one meeting, we noticed that the odds had been lengthened from 11/1 to 14/1, and that is deeper than the likes of bet365.
The Lucky Dip, meanwhile, is a new and absorbing feature that has been added, and it works great for horse racing. It should be perceived more as a wheel of fortune, but it’s not widely available elsewhere. Whereas, the triple your returns on any sport is almost unheard of, especially when you can land up to £300 in free bets. There is more than meets the eye with talKSPORT Bet, so you shouldn’t overlook it.
AK Bets
Another new online bookmaker with strong Irish roots, AK Bets strongly sticks to its promise of “Big Prices and Big Limits”. At first glance, it bears some resemblance to 888Sports in terms of layout, but it comes strong out of the gate (excuse the pun!) for horse racing.
Indeed, everything is covered meticulously here, and whether you wish to wager on race meetings at home or abroad, the racecard is neatly organised. Perhaps what is most intriguing is that when it comes to odds, there is a colour-coded chart showing price fluctuations, with some horses drifting out if less fancied or coming in short if more favoured. Yes, there is a full pricing history which gives AK Bets more of a trading platform feel like Smarkets or Spreadex.
Apart from a tips section with all the latest horse racing insights, AK Bets has a decent 25% return or winnings boost when you compile an acca comprising three selections. Yes, it’s not as lucrative as talkSPORT Bet’s treble your returns, but AK Bets is making waves and you should get on board the bandwagon.
Types of new betting lines available at Horse Betting UK Sites
The finest UK online horse racing betting sites new or old will be plugged with a smorgasbord of different betting lines. We have reviewed the most popular types that will appeal to novice and seasoned bettors.
- Win – A basic starting point, but here, bettors are just required to predict which horse will come out on top in a race.
- Place – The place stake bet will see a pay-off if your pick finishes first, second, or third in a race.
- Each-Way – This is like two bets in one as you will stake one bet on a horse to win and one to place. If your pick wins the race, then you will win both elements of the wager.
- Trifecta – You will bet here on three horses to finish first, second and third in that exact order, and this can test even the most experienced punter.
Signing up for the best new UK online horse race betting site
If you want to get involved with the best new UK horse racing betting site, which in this case, we have recommended Fitzdares, we have shown you what you need to do in our step-by-step guide:
Step 1 – Head over to the homepage and click the “join now” button in the top right-hand corner.
Step 2 – Fill in your personal details, including your name, email address, and your phone number.
Step 3 – Head to the banking section and collect the promo offer. Enter a bonus code if necessary.
Step 4 – Agree to the T&Cs and wager on your preferred horse racing betting markets.
New Horse Racing Betting Sites FAQs
How do you place a horse racing bet?
Placing a horse racing bet is easy as you need to pick a preferred bookmaker, search for odds, and then fill in your betting slip.
You can confirm your stake amount and most sites will have a gambling calculator that will figure out potential returns you stand to make if your wager is successful.
What kinds of horse racing bets can you make at brand new sites?
Most new sites that are worth their salt will cover a wide range of bets, starting from the Win market and they can even be complex as quinellas and trifectas. Either way, there will be something that will cater to the needs of beginners and more experienced punters.
Which is the best new horse racing betting site in the UK?
The UK is swelling with new horse racing betting sites, but after careful consideration, we have determined Fitzdares to be the best.
With a brilliant promotion as well as an extremely user-friendly site, Fitzdares should be prioritised and it ticks many of our boxes.
How do you pick a horse racing betting site to join?
This can’t be done in a vacuum, and there are plenty of factors that should be taken into consideration. Among the things we suggest weighing up should be ascertaining the banking options, odds available, and promotions advertised before signing up for one.
What are the best-known online horse racing betting platforms in the United Kingdom?
At horse.bet, we recommend bet365, Betfred, Betway, and SBK Bet as top-rated online horse racing betting platforms in the United Kingdom. These sites have mobile apps, a long history, strong reputations, and provide reliable services. Bet365 and Betfred are well-known for their extensive market offerings and competitive odds. Betway is celebrated for its user-friendly interface and frequent promotions. SBK Bet is a unique app that has our favourite “get 30 in free bets” offer. View more bonuses for and free bets for horse betting here, including best odds guaranteed and price boosts.
